Data privacy policy

It is a matter of course for us to handle your personal data responsibly when you use our websites and communicate with us electronically. We take all necessary measures to protect the personal data you provide and to comply with applicable national and European data protection regulations.

Within the framework of this privacy policy, we inform you about the way in which we process your personal data. Please note that the responsible party for your personal data in the context of a website is the company named in the imprint of the respective website.

What data is collected and how is it collected when you visit this website?

We only collect personal information that you choose to provide to us or that is necessary for us to provide our service to you. When you visit our website, our web servers store by default, among other things, information about the browser and operating system you are using, the website from which you visit us, the websites you visit on our site, the date of your visit, and for security reasons, e.g. to detect attacks on our websites, and for a period of seven days, the Internet Protocol (IP) address assigned to you by your Internet Service Provider. Other personal data is stored if you provide it to us of your own accord. For example, you provide us with your e-mail address, name, mailing address, telephone number, and other data, if any, to receive information about our products, to participate in contests or surveys, to purchase products, or simply to be kept up to date on products of interest to you.

When you visit our website and you enter something in free text fields and comment, for example, our systems store the Internet Protocol address (IP address). We need this information for security reasons, to prevent misuse and for other security purposes.

Security

We use technical and organizational security measures to protect the data we have under our control against manipulation, loss, destruction and against access by unauthorized persons. Our security measures are continuously improved in line with technological developments.

Only authorized employees have access to your personal data. These may also be authorized employees of our service providers who process the data on our behalf or have access to this data. In this case, we have concluded a so-called “commissioned data processing agreement” with the service provider.

For what purposes do we use your personal data?

We use your personal data for purposes of technical administration of the website, customer administration, to answer your questions and for marketing only to the extent necessary in each case. We use your personal data only for the purposes for which you have provided it to us. If you have given us consent to process your personal data, this data will also be used for the purposes stated in the corresponding consent. You can revoke your consent to this at any time for the future.

In the context of individual use, we would like to make our advertising materials, such as our newsletter and your visit to our websites as user-friendly and individual as possible. In doing so, information generated automatically and transmitted by you helps us to provide you with individualized and tailored information. This information is, among other things, “technical data” (e.g. IP address, the operating system, browser), date and time of your visit to our website and “data on your (purchase) behavior” (service history, order history, recipes and products you have viewed).

If you have subscribed to our newsletter, we are automatically provided with “technical information” that allows us, for example, to evaluate how often the newsletter was opened and which content was clicked on and how often (e.g. opening rate and click-through rate). The analysis of this information also enables us to optimize our digital offers, e.g. our newsletter, and to communicate with you as individually as possible. In this way, we want to ensure that you only receive content that really interests you.

Legal basis

Your personal data is processed on the basis of declarations of consent actively given by you, e.g. for sending newsletters.

Data subject rights

We have listed your rights in relation to your personal data below:

The right to information, correction, deletion, restriction of processing, objection to processing and the right to data portability.
You also have the right to revoke a given consent to the processing of your personal data at any time for the future. To assert these rights, please contact our data protection officer using the contact details provided at the beginning. In addition, we would like to draw your attention to the fact that in each of our newsletters for the revocation of consent to this, the possibility is given to unsubscribe from this service and thus revoke the consent given. Unfortunately, it is not possible to obtain information about your personal data by telephone due to the lack of clear identification. In addition, you have the right to lodge a complaint with a data protection supervisory authority.

Cookies

If you use our website, you agree to the use and storage of cookies on your terminal device. However, you can also view our website without cookies. You can delete cookies already set on your end device at any time. Please refer to the instructions of your browser or end device manufacturer for details on how this works. If you use different computers at different locations, you must ensure that each browser corresponds to your preferences regarding cookies.

Cookies are small text files that are stored on your terminal device. We use cookies to collect information such as browser type and operating system, page in question, path to the website, etc., and to understand how this website is used. Cookies help us to adapt our website to the needs of our consumers and to offer certain services and functions, such as information tailored to you.

Personal data can then be stored in cookies if you have consented or if this is technically absolutely necessary, e.g. to enable a protected login.

How long is your data stored?

We store your personal data, which you transmit to us via our websites, in our databases. The data is stored for as long as is necessary for the purpose for which you have provided us with your data or for compliance with statutory regulations (e.g. statutory retention obligations). For example, this means that the data is stored until we have answered a question from you or a competition has ended. If you have given us your consent to store your personal data for marketing purposes, this means that your data will be stored for the period over which we take marketing measures or until you revoke your consent. You can revoke any consent you may have given to receive advertising at any time with effect for the future.

Links to other websites

Our websites contain links to other websites. We have no influence whatsoever on the content and design of pages of other providers. Our data protection declaration does not apply there.